Alex Hoerner — Luxury Real Estate Agent, Santa Monica Canyon and LA Westside
Alex Hoerner is a luxury real estate agent on the LA Westside, affiliated with Berkshire Hathaway HomeServices. A 4th generation Santa Monica Canyon native, he specializes in buying and selling homes in Santa Monica Canyon, Rustic Canyon, Brentwood, Pacific Palisades, Malibu, and Venice.
Recently sold on the Westside.
Westside luxury real estate, neighborhood by neighborhood.
Alex specializes in the communities where generational knowledge, architectural history, and hyperlocal insight make all the difference.
A 4th generation Santa Monica Canyon native and luxury real estate agent on the LA Westside.
Alex grew up in Santa Monica Canyon — fourth generation, same neighborhood. His father was a general contractor; his mother, a commercial real estate investor. That background gave him an understanding of property that goes beyond comps and square footage: how homes are built, how deals are structured, and how neighborhoods evolve over decades. Today he's a luxury agent with Berkshire Hathaway HomeServices, and the majority of his business comes from repeat clients and referrals. If you're buying or selling on the Westside, Alex is the calm, connected guide who knows this territory like no one else.
The difference is personal.
Generational Knowledge
A 4th generation Santa Monica Canyon native with insider understanding of every canyon, street, and architectural legacy. Alex knows the hidden walkways, the flood zones, and the unwritten history that shapes property value.
Tailored Strategy
No two clients are the same. Alex conducts in-depth consultations to understand your goals, then builds a custom buying or selling strategy designed to move efficiently toward the outcome you want.
Luxury Marketing
Professional photography, targeted digital campaigns, trusted agent networks, and the global marketing reach of Berkshire Hathaway HomeServices. Your property receives maximum exposure to qualified luxury buyers.
Relationships for Life
The majority of Alex's business comes from repeat clients and referrals. That track record reflects a simple commitment: exceed expectations, and earn the relationship for the long term.
Luxury home marketing designed to attract the right buyers.
Selling a home in Santa Monica Canyon or the Westside requires more than a listing on the MLS. Alex combines cutting-edge marketing platforms, professional photography, targeted agent networks, and the global reach of Berkshire Hathaway HomeServices to ensure your property reaches qualified buyers quickly and closes at the optimal price.
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What's your home worth?
Get an instant estimate for your LA Westside property — plus a complimentary personalized analysis from Alex.
Find your next home before it hits the market.
Alex's generational connections across the Westside give his buyers access to off-market properties and pre-listing opportunities that never appear on public searches. Whether you are looking for a mid-century architectural gem in Rustic Canyon, a family compound in Brentwood, or a beachfront property in Malibu, Alex's negotiation instincts and local insight work to your advantage.
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Luxury homes sold across the Westside.
From Santa Monica Canyon to Malibu, a selection of properties Alex has represented for buyers and sellers.
Built on trust, not transactions.
What we wanted in a realtor was someone who understood our specific desires and didn’t hesitate to work with us to make sure that was the priority. Selling our parents’ home of forty-plus years was never going to be easy, but Alex and his team made it seamless. We both knew what we were looking for in terms of process and in terms of buyers and Alex met our criteria on both counts.
His contacts in the canyon are deep, so we never actually had to deal with heavy marketing of the house, and because he listened to us, he found buyers who recognized the specialness of the property, the pedigree of the house, and what it would mean for that legacy to be carried on. On top of all that we also were hoping to find new owners who truly loved the area and as such, Alex brought more than one candidate to us who had suffered the loss of their homes during the fires. Being able to offer our parents home to a couple who had lost theirs means the world to us. Rustic Canyon is rife with realtors, but one who is so human and thoughtful is hard to find; we are very lucky to have found Alex.
Alex is a consummate pro. He has an excellent grasp of the market, dug deep in his due diligence about the property and the seller. He knows when to be charming and when to hold firm.
Working with Alex is like having a good friend you can count on, who understands you, cares about you and will do whatever he can to help you achieve your goals.
Caring and diligent, Alex is an incredible partner when making some of life's biggest decisions. His approach is calm and kind. It is a gift to have his expertise, knowledge and insight.
Alex always maintains a calm energy, no matter what surprises or challenges arise. He is always a step or two ahead. To be so diligent and proactive while maintaining such a warm, reassuring energy is a unique gift.
Despite a tough market, Alex was able to find the right buyer very quickly. His calm, pragmatic approach got us through the inevitable setbacks and negotiations, and we closed escrow in 21 days! I cannot recommend him highly enough.
Your next chapter in the canyon starts here.
Whether you are buying a luxury home, selling your current property, or exploring what the Westside market looks like right now, Alex would love to connect.